Music tastes are highly diverse and difficult to predict accurately for a broad target audience spanning Americans and Europeans. Using the wrong music could potentially alienate viewers and reduce the likelihood of purchase.

By omitting music, the site prioritizes delivering its product without unnecessary distractions or privacy concerns associated with social media embeds. Additionally, a site with sound will disrupt any other listening a user may be previously doing on their mobile phone.

The decision to avoid vocal narration is similarly strategic: national and cultural diversity makes it dicey. With a target audience split across different regions, choosing a particular accent could negatively impact user experience. While voice can provide authenticity, it may also affect comprehension and recall for some viewers- or even turn people away due to certain biases they may have against the speaker. The site’s approach demonstrates a careful consideration of potential risks: While music can evoke emotions and drive action, its effects can be unpredictable. Without solid user research to back one genre strongly over others, I stay away from sound altogether on most pages.

By focusing on content without music or specific accents, the site aims to create a neutral, accessible experience for all users. Full-resolution videos with music are available on external social media pages do include carefully selected music, allowing for a more tailored experience for those who seek it.

My focus prioritizes content accessibility and minimizes potential negative impacts on user experience and engagement. It’s an approach that acknowledges the power of music and while choosing to avoid potential pitfalls in a complex, international audience.